Case Study / Hoag Hospital
The luxury of choice without compromise.
Hoag Hospital
Open Enrollment Campaign
Strategy | Campaign Development | Copywriting
Open Enrollment is a pivotal moment in the healthcare journey: a brief window where insurance decisions shape access to care for the year ahead.
The Ask: Position Hoag as the preferred provider during this high-stakes period to attract patients, boost revenue and elevate the average value per visit.
Open enrollment can feel like a series of trade-offs. During this high stakes period, individuals and families are often overwhelmed by a labyrinth of options, feeling forced to choose between quality, convenience and access to care.
The Insight
Position Hoag as the rare choice in healthcare: a place where you can have it all.
The campaign centered around a simple, emotionally resonant promise, choice without compromise, signaling comprehensive, premium care without trade-offs.
The Idea
The work came to life across social, digital, print, streaming and out-of-home. Core messaging was reinforced throughout the full funnel—from billboards to scripts to post copy—creating a cohesive narrative that assured prospective patients they could find everything they need at Hoag.
The work drove significant lift in brand affinity, patient inquiries and sign-ups, and became a favorite among internal stakeholders and partners.
The Work
Client: Hoag Hospital
Agency: Blulab Brand