Case Study / Nextrition
A better breed of dog food.
American Pet Nutrition
Nextrition Brand Creation
Brand Positioning | Audience Definition | Verbal Strategy | Creative Strategy | Copywriting
Nextrition is a direct-to-consumer pet food company offering the nutritional benefits of fresh food with the convenience of kibble.
To launch in a saturated, skeptical market, the brand needed a compelling identity and cohesive messaging to engage consumers at every touchpoint.
Nextrition is a freeze-dried pet food that bridges the gap between fresh food and kibble — offering premium nutrition with everyday convenience. To launch this DTC-exclusive brand, Nextirtion needed to educate, differentiate and drive trust with an authentic brand persona to cut through a crowded landscape.
The Approach
We led brand creation from the ground up, using archetypes and deep competitive analysis to carve out a distinct positioning in a saturated market. The creative strategy and copywriting extended across the full user journey — from e-comm to packaging to the unboxing experience — all designed to reflect Nextrition’s intelligent, modern point of view.
Nextrition launched as a fresh, credible brand in the pet food category and brought home a Silver Pentaward for design.
The Work
Client: American Pet Nutrition
Agency: Smith Design